Recognise, welcome & engage your multi-channel customers.

Simply add Portal+ to your existing WiFi network for an instant layer of powerful in-situ digital.

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How it works

Step 2

Deliver location specific mobile content.

Unique and familiar, the portal looks like a standard mobile site, but is unique to the location, integrates seamlessly with your other channels and delivers uniquely useful in-situ features.

How it works

Step 3

Get closer to your visitors.

You can identify users by their device, recognising repeat visits. If they want more they can sign-in.

Now you can tie up their experience in-situ to whatever they’ve been doing online.


Leisure Portals

Exeter Street Bakery

Rewarded visits.

Exeter Street Bakery asked us to enhance their data collection capabilities and digitise their loyalty card through the Omnifi Portal+.

We installed Portal+ on top of their existing public WiFi and phase one includes Loyalty, Dynamic Product and Social modules.

The portal, which went live in November 2014, is a bespoke responsive web design based on our core platform.

Local analytics allows the team to keep track of customer flows, repeat visits and even footfall outside the cafe.


Retail portals

Thomson Holiday Design Store

Smarter shoppers.

Thomson wanted to connect with visitors at their flagship Holiday Design Stores - to better support sales staff as well as help customers start their holiday journey.

We’ve installed Portal+ on top of their existing WiFi and created a holiday portal that adds an actionable layer of relevant content to the store environment.

The site went live in December 2014, and is a bespoke responsive web design based on our core platform. It seamlessly links users to Thomson mobile web sites and assets, including their holidaymaker apps.

Phase 1 also includes a brochure request facility as well as links to 3rd party content like Trip Advisor.


Digital meets physical

Powered by a core platform


Our core platform can recognise, track and analyse behaviour and manage communications with both anonymised and logged-in users as well as linking to existing CRM tools.


From simple links to your existing web assets to deeper integration with EPOS, our technology can help you build omnichannel value.

App integration

We can even integrate with your existing apps, launching services at key moments and giving more engaged customers an even better in-situ experience.


As if that wasn’t enough, our platform kicks out oodles of actionable customer data. Detailed anonymised insight on casual customers and even more for your engaged users.

In-store experience

Portal+ custom modules

Some of the powerful features.

Our approach is bespoke, but derived from a set of core modules and technologies. We design the portal around you and your users, based on our platform and built around relevant features.

Location Module

By using data from multiple access points we can provide users with simple in-browser way-finding in larger spaces like venues, shopping centers and departments stores.

Content Module

The portal can link to any web based content, with traffic and downloads measured and attributed back to the user and the location.

Product Module

Our product module lets you link between in-store products and online product pages through a simple touch-screen interface - no QR codes, no scanning.

Chat Module

Visitors and shoppers can talk to staff and get help and advice via our in-situ Instant Messaging product, which means customers are always able to get assistance, even if nobody is around.

Loyalty Module

Digital loyalty cards, customer specific, location and time specific promotions are all possible and can be linked to other channels, such as e-mail and in-app messaging.

Voucher Module

We can integrate with a range of mobile voucher providers as well as generate our own machine readable voucher codes and URNs.

Location Module

No infrastructure investment

No additional development

One simple step to better in-store integration.

Give us a call on +44 20 3740 2464 or email us on portal@omnifi.co.uk to discuss.

Portal+, Cisco, Meraki

Portal+ is a product by Omnifi

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